Olympus 40-150mm

• Brand: Olympus
• Subject: SLR Lenses
• Category: Zoom Lenses

News Report IFA 2010 - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 40-150mm f4.0-5.6. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 40-150mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 will be available in November 2010 for an estimated retail price of 450 Euro.

Olympus Zuiko Digital ED 70-300mm

• Brand: Olympus
• Subject: SLR Lenses
• Category: Zoom Lenses

Olympus introduces the Zuiko Digital ED 70-300mm 1:4.0-5.6. Designed for the specific demands of digital photography, this telephoto lens delivers 4.28x zoom power - up to a phenomenal focal length equivalent of 300mm (600mm on a 35mm camera system). Despite such high-performance attributes, this ultra-compact model only weighs in at around half as much as its competition. This makes it the ideal travel lens to accompany any Four Thirds Standard DSLR. With magnification muscle extending to 300mm (600mm in 35mm equivalent terms), the Zuiko Digital ED 70-300mm 1:4.0-5.6 is remarkably powerful yet remains astoundingly portable: The lens measures a mere 127mm and weighs just 620g.